Venture creation
Not every problem deserves a company, and we decide that on purpose.
An idea earns a company when the pain is immediate, the path to revenue is short, we are the right builders for it, and the consequence of solving it is real. Novelty on its own does not qualify.
Once it qualifies, it gets the full sequence: discover, validate, build, operate, compound. Each gate must pass before the next, with explicit ownership, evidence and decision rights.